Founded in 1996, Silicon Valley-based Seneb Consulting helps firms of all sizes
use the web to understand and influence customer behavior.

Sarah A. Rice, Principal

Sarah Rice is an information architect with over two decades of strategy and consulting experience, designing and executing excellent user experiences for companies such as Google, Sony, Sun Microsystems, Microsoft, eBay, Princess Cruises and Yahoo!

She has a master's degree in Information Science and consults with a number of user experience firms. She served on the Board of Directors of the Information Architecture Institute, is active in the American Society for Information Science and Technology's Information Architecture Summit. She also speaks regularly at industry conferences.

For eBay she refined customer support information and led a rebranding effort for the Help Center across the Americas, AsiaPAC and Europe. For Dow Corning, she developed rich information environments to meet the varying and complex needs of global chemical company customers. An executive consulting firm turned to her to design and launch online products to serve the changing needs of their client base. For Adaptive Path, she got to the bottom of a drop-off in membership at an online photo sharing site and developed a strategy for bringing customers back.