Consolidated 17 different content hubs into a single architecture, based on extensive user research and content analysis. Articulated strategy for implementing content on ebay.com as well as other eBay markets globally. Learn more
Identified key communication shortfalls in non-profit agency's web site and content for potential donors. Identified essential messages to convey to audiences based on organization's mission and vision. Learn more
Redesigned intranet sales portal to improve sales force productivity. Led stakeholder interviews, sales team interviews and development of users' mental model. Performed content audit, developed metadata model, and articulated wireframe templates for redesigned portal and CMS implementation. Learn more
Developed a faceted classification for global chemical company's customer-facing web site. This included articulating a metadata model and complex vocabularies to provide multiple points of entry to product information (3000-5000 products) for a diverse customer base. Queried multiple customers to articulate differences in information-seeking behavior and developed facets and vocabularies which were validated with customers. Learn more
Provide consulting services to a wide range of clients. Develop research reports, content maps, mental modeling documents, controlled vocabularies and other deliverables. Seneb interviewed web site users and other research participants, performed research analysis, and worked closely with clients. Learn more
Case Study: Princess Cruises, to Build or Not to Build?
In 2004, Princess Cruises was asking very important business questions. Should the company build an online booking system for cruises? We helped them investigate and ultimately reframe the question to encompass the larger goal of supporting individuals throughout the cruise researching and purchasing process. Through our work, we discovered that booking a cruise online is much more similar to buying enterprise software than booking an airline ticket. Learn more
Provided information architecture services for web site redesign of www.verisign.com. Developed metadata schema, controlled vocabularies and page layout templates for content management system. Architected new content management system. Worked with external design team to develop wireframes, visual designs and usability testing for re-design. Improved search functionality by redesigning the user interface and refining the quality of the search results. Learn more